A smarter way to answer the first question of every listing: who's the buyer?

Ideal Buyer Personas is a co-production of two teams who live and breathe listing marketing — LuxuryAccelerator.com, the premier luxury real estate training platform founded by Janie Coffey, and RealBird.com, a leading AI-powered real estate marketing platform. Enter a property address and get an AI-powered report with three research-backed buyer personas, price positioning, and ready-to-use marketing angles — as a dashboard report, a shareable mini-site for your seller, and a branded PDF. One tool, built by people who sell luxury and build the marketing that moves it.

The teams behind it

Luxury listing expertise and real estate marketing technology, in one tool.

LuxuryAccelerator.com

Luxury real estate training, by Janie Coffey.

The premier luxury real estate training platform, founded by nationally recognized luxury broker and coach Janie Coffey— co-chair of eXp's Luxury Division, with 20+ years and over $1 billion in real estate sold and managed. LuxuryAccelerator teaches listing-focused strategies, pricing mastery, and calm leadership through programs like the 12-Week Luxury Sales Coaching and Elevated Expireds. The buyer-persona thinking behind this tool comes straight from that playbook.

Visit LuxuryAccelerator.com →

RealBird.com

AI-powered real estate marketing.

A leading AI-powered real estate marketing platform trusted by tens of thousands of agents and brokers across the US, Canada, and the UK. RealBird turns a new listing into a full marketing campaign — single-property websites, landing pages, listing syndication, social media, and automation — with an AI assistant that does the heavy lifting. This tool is built on that same engineering and marketing muscle.

Visit RealBird.com →

From the pitch to the sold sign

Personas aren't just a nice report — they change what you say before you list and how you market after.

For listing appointments (pre-listing)

Walk in already knowing who buys this home. Show the seller you understand their buyer, back your pricing and marketing plan with real personas, and win the listing before the competition finishes their CMA.

For expired & luxury re-launches

Re-approach an expired listing with a genuinely new angle — a fresh buyer-persona analysis that reframes positioning, price, and message. Ideal for high-end direct-mail and re-launch campaigns where a sharper story wins the second chance.

For niche listings

Horse ranches, acreage ready to develop, and new construction each attract a very specific buyer — the equestrian, the builder/developer, the move-up new-construction family. Get personas tuned to the niche so your marketing speaks their language instead of a generic “great home in a great area.”

For active marketing (post-listing)

Once you're live, put the personas to work: target your ads and boosted posts, write persona-specific copy for the single-property site and social, and brief your open-house and showing strategy around who's actually walking through the door.