Janie Coffey
Janie Coffey
Broker Associate
904-525-1008 · [email protected]
State License #BK3130739
Ideal Buyer Personas

7155 CR 13 S, Hastings, FL 32145

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7155 CR 13 S, Hastings, FL 32145
Fair Housing Compliance — Reviewed

Analysis is strictly focused on non-protected characteristics such as spatial land requirements, storage utility, investment strategy, and geographical location preference. No demographic, familial, or age-based profiling was performed.

Property Summary

Price
$569,000
Beds
3
Baths
2
Sq Ft
2,037
Year built
1954
Lot size
8.09 Acres
Type
SingleFamily

A 2,037 sqft single-family home built in 1954, featuring 3 bedrooms and 2 bathrooms, situated on an expansive 8.09-acre parcel in Hastings, FL. The property features a metal roof, attached garage, carport, and fireplace.

Features
  • 8.09-acre expansive lot
  • Metal roof
  • Attached garage and carport
  • Fireplace
  • Hardwood flooring
  • Central air conditioning

Area Analysis

Hastings Rural / Outlying St. Johns County, Hastings, FL, 32145Hastings is historically an agricultural hub in St. Johns County, offering wide open spaces, large acreage parcels, and a quiet, rural lifestyle while remaining within driving distance of coastal amenities in St. Augustine and local job centers.

Schools

St. Johns County School District. The property is served by South Woods Elementary, Gamble Rogers Middle, and Pedro Menendez High. St. Johns County is highly regarded for its educational infrastructure.

Local amenities
  • Acreage trails
  • Local agricultural supply stores
  • St. Johns River boat ramps nearby
  • Historical downtown St. Augustine within 20-30 minutes driving distance
Commute & access

Accessible via County Road 13 S, connecting to State Road 207 and US-1, providing routes to St. Augustine, Palatka, and Palm Coast.

Safety context

Rural environment characterized by low-density development and natural boundaries, offering a quiet and self-contained setting.

Housing stock character

Dominated by large acreage tracts, agricultural properties, older single-family homes with historic charm, and manufactured homes.

Market signals

Properties with significant acreage (8+ acres) are rare and highly sought after for privacy, agricultural use, or hobby farming in St. Johns County.

Price Analysis

Price anchor

$569,000

Segment positioning

Mid-to-high range for Hastings, driven primarily by the premium of having over 8 acres of land in St. Johns County, whereas standard-lot homes sell in the $300k-$450k range.

Comparable properties

Nearby properties on small lots or with less acreage range from $298k to $455k. The premium price of $569k reflects the unique 8.09-acre parcel size.

Differentiators
  • 8.09-acre parcel size offering extensive land use flexibility
  • Metal roof durability
  • Classic 1954 character combined with modern central AC and fireplace
  • Combination of attached garage and carport storage
Risks & objections
  • Age of the structure (built in 1954) requiring maintenance evaluation
  • Distance from major urban shopping centers
  • Higher property tax assessment increase noted recently ($4,266 in 2025)
Seller talking points
  • Highlight the massive 8.09-acre lot as an irreplaceable asset in rapidly growing St. Johns County
  • Emphasize the robust metal roof and functional floor plan
  • Frame the 1954 build as a solid, character-rich canvas with concrete foundation

Ideal Buyer Profile

Primary motivations
  • Desire for privacy and space
  • Hobby farming, equestrian, or agricultural pursuits
  • Looking for a substantial land holding in a high-growth county
Functional needs
  • Acreage for equipment or vehicle storage
  • Solid, low-maintenance home structure
  • No HOA restrictions
Lifestyle preferences
  • Rural tranquility
  • Self-reliance and homesteading potential
  • Proximity to outdoor recreation and water access
Financial readiness

Capable of securing financing for unique acreage/older properties, or looking to deploy equity from a higher-density suburban sale.

Likely financing paths
  • Conventional mortgage with acreage allowance
  • Agricultural or land-blended loans
  • Cash or high-equity buyers looking for a lifestyle pivot

Buyer Personas

Persona 1

The Acreage Hobbyist & Homesteader

An established buyer seeking self-sufficiency and room to grow agricultural assets without HOA restrictions.

Life stage

Established buyer seeking self-sufficiency

Profession / industry

Remote Technical / Agricultural Consultant / Skilled Trade Business Owner

Financing

Conventional with significant down payment

Motivations
  • Desire to cultivate land, keep small livestock or grow crops
  • Seeks freedom from HOA regulations and micro-management
  • Aspirations for self-reliant living with a durable home base
Key messaging angles
  • Unrestricted 8.09-acre canvas for outdoor activities and homesteading
  • Sturdy metal roof and classic 1954 structure
  • No HOA dues or restrictive covenants
Recommended content angles
  • Drone footage showing the expansive boundary lines and clear spaces
  • Infographics illustrating the layout of the 8.09 acres for potential outbuildings or garden zones
  • Highlighting the freedom of rural St. Johns County living
Likely objections & responses
  • The 1954 construction date may raise maintenance concernsEmphasize the durability of the metal roof, concrete foundation, and the opportunity to customize an established, solid structure.
Persona 2

The Fleet & Toy Collector

An active outdoor enthusiast and vehicle hobbyist who requires significant square footage for storage and workshop space.

Life stage

Active outdoor enthusiast and vehicle hobbyist

Profession / industry

Logistics / Construction / Specialized Services

Financing

Cash buyer or high-equity conventional

Motivations
  • Needs secure, expansive storage for boats, trailers, RVs, or specialized equipment
  • Appreciates the existing attached garage, carport, and massive acreage for parking
  • Desires proximity to St. Johns River and coastal waterways for recreation
Key messaging angles
  • Abundant space to store boats, RVs, and trailers without storage fees
  • Attached garage plus carport for multi-vehicle protection
  • Easy access to regional waterways and major transit routes
Recommended content angles
  • Video showing vehicle access from County Road 13 and turning radius on property
  • Social posts focusing on local boat ramps and water access within minutes
  • Visual guide to garage and carport utility
Likely objections & responses
  • Hastings feels too far from premium dining and retail centersFrame Hastings as a peaceful retreat that is only 25 minutes from historic St. Augustine and coastal beaches, giving the best of both worlds.
Persona 3

The Multi-Use Land Investor

A long-term wealth builder focused on acquiring physical land assets in high-growth school districts/counties while utilizing existing dwellings for rental income.

Life stage

Long-term wealth builder / Land-banking practitioner

Profession / industry

Real Estate Investment / Business Owner

Financing

1031 Exchange or Portfolio/Commercial Loan

Motivations
  • Recognizes the long-term value of holding over 8 acres in St. Johns County
  • Wants an income-producing asset (potential rental value of $2,620/mo) while land appreciates
  • Seeks physical, tangible assets with low downside and strong county growth signals
Key messaging angles
  • 8.09 acres of valuable land in St. Johns County, one of Florida's fastest-growing regions
  • Stable rental potential with a $2,620/mo rent estimate
  • Tangible land-banking play with functional, turn-key dwelling
Recommended content angles
  • Investment brief showing historical land value trends in St. Johns County
  • Pro-forma highlights showcasing rental demand and low vacancy features of acreage properties
  • Targeted business-network outreach emphasizing land value preservation
Likely objections & responses
  • Recent 2025 tax assessment increase affecting carrying costsDemonstrate that the solid rental demand and rapid long-term land appreciation in St. Johns County heavily outweigh the incremental tax adjustment.